We are still doing really well with WoW. I really think there is a huge growth in the game and not just from broadening out into new markets like Russia. We expect a huge influx when Lich King launches and not just from people returning but also from new players who see the advertising and store activity round the release. Also if you look at the data some of the MMO’s that came before us are having their most wow gold successful time in years 5,6 or 7. I still feel there is a lot left. We have countless ideas for future expansions. I speak to the developers and they think Lich King is better than the first expansion, Burning Crusade. And they think that it’s better than the original game. You may think developers would get jaded after working on a product for so long. But when they are saying that Lich King is so exciting and the best they have worked on then that is just music to my ears. I’m really excited.

Sams also spoke about the progress of the Movie, revealing that producers from one of this year’s summer blockbusters have joined the crew, but sadly, seeing the movie arrive in 2009 looks to be less likely now: We’re in the second or third draft at the moment. We’re interviewing directors and have added two of the producers of the Dark Knight as well. They are onboard. I’m so excited about that. The directors we have spoken to have put forward their ideas and we’re making progress. We’re as confident as ever in Legendary Pictures as they did a great job on the Dark Knight. Will we make 2009? Time is tight and things would have to go really right for that to happen. I wouldn’t rule 2009 out but like our games we only want to release when are happy. I don’t think